SEO is usually explained as an action-item checklist, but not everyone agrees on which action-item holds the highest priority. And let’s face it; Google changes its algorithms on a regular basis. So hot On-Page optimization actions today may have a lukewarm effect tomorrow.
To build a solid SEO On-Page plan, one must build a comprehension network of tasks that interconnects and build on each other. Each one can be viewed as an independent exercise with a particular function, but like parts of the nervous system, the real good stuff happens when all the parts are successfully integrated.
The nervous system is a complex information-processing system, which is exactly what the search engines achieve. We want to utilize this processing power of web crawlers to transmit information of our pages out to the world through On-Page Optimization.
Of course, web crawlers’ complexity is not even close to the plexus of a human nervous system, but the correlation can put your SEO results at the top of the SERPs. So let’s explore the key elements that make great On-Page Optimization.
<Head>Meta Data for SEO
At the most primitive, our page needs to be read by the web crawlers. Meta Data that resides in the <head> section of your document:
- •Title (70 characters in length)
- Meta Description (156 characters)
- Meta Keywords (relevant)
SEOmofo provides a great SERP snippet tool that displays the value of correct Meta data length:
http://www.seomofo.com/snippet-optimizer.html
<Body> of SEO
Think of the <body> tags as the electric pulse of the expanding an SEO plexus that begins as On-Page Optimization and snake out across the web. Each On-Page optimization step, if done correctly, passes information throughout the network – sending your information and gathering response actions across the Internet.
Standard SEO tasks include:
- Keyword repetition
- Keyword Density
- Headlines <H1>tags
- <b>Bold or <strong>Strong indicators
- <Alt> Tags for images
On-Page SEO also includes items that are not so easily defined, yet are arguably more important than the standard SEO tasks that include:
Semantic connectivity (Keyword Variations & Relevant Associative Words/Phrases) – Build relevant information is a common sense method for building On-Page SEO. I bow to the master instructor Kermit in his succinct demonstration of this concept in this must-see video: http://youtu.be/2VFG5fQHMro
Don’t make the mistake to only optimize for web crawlers, make sure to keep your audience engaged. Keyword stuffing catches the attention of Google and place your site out of contention for the top page short list.
Block level optimization – Think of correctly structuring your paragraph information in an organized fashion to score higher with search engines like Google. With a prolific nature of the Internet, it only makes sense that more informative, organized and valuable information tops articles written willy-nilly. Google scores the writing level, grammar and organization of your page.
Many site owners have relaxed the quality of their page content in basic grammar and writing rules. Give your best effort and even the robotic searchers will reward you.
Transcribe Videos – Transcribing informative videos increase visibility and brings a whole new SEO level to your video productions.
Click-Depth in Site Architecture –
The more important a keyword to your business, the higher it should be in your site’s internal architecture. It should be able to be reached quickly from anywhere on your site.
Although links in top menu navigation seem to rank higher with Google, if the links found in the footers and sidebars drive relevant content, they should also be included in page navigation as well. Include In-Page links to other internal site pages as long as they are relevant.
Try not to bury your work many levels deep. Keep it simplified by only listing one category deep. Ie. /two/slashes only.
Internal and External Links –
Outbound links to valuable and relevant sites are the key. Gift your audience with material they can build from and provide new interests and avenues for them to explore.
SEO On-Page Integration
Building a comprehensively optimized webpage requires a bit of time and thought. To get the most SEO synergy to your page, bring all the optimization tasks together to support great content. Without great content, which ultimately pleases your audience to share with others, your high rankings will mean nothing.
Once your valued content is online, spend dedicated time to verify your On-Page Optimization. Whether you optimize all at once, or over time. (including building optimization of older pages), you’ll get your content to vibrate across the plexus of the SERPs For WordPress users, there are a few SEO plugins like Yoast SEO that will help you on your way..
After a heated discussion over the use of analytics, it struck me that the metrics are the least of our worries. Weighing the value of the various metrics and aligning them to KPIs is more important than the metrics themselves. The data must have meaning and a purpose of action. Time on page and bounce rate numbers are only meaningful if we dive deeper into these numbers with appropriate A/B testing. The goal is to use that data to find out elements that are successful or those that need tweaking.
As an online marketer, it would be an expensive mistake to dismiss the growing source of revenue derived from digital programs across multiple mobile channels. One such channel of mobile engagement is the use of mobile coupons (m-coupons).
Personalized mobile coupons
Social distribution of mobile coupons
Remember creativity is the name of the mobile coupon game. Think of treasure hunts, scavenger hunts, and surprise discounts and rewards. Mobile consumers have been known to leave their wallet behind on the lunch table, but never their smart phone. That type of engagement can never be found through a television, desktop computer, or mailbox. Ask your consumer what their favorite childhood game is, and then find a way to implement it into an m-coupon reward. Have fun with m-coupons. … Tag, you’re it!
Elasticity of Time 